Benchmark Report 2017 
The State of Accounting Marketing

Get the insights of your peers.

In the summer of 2017, we commissioned a third party to understand the marketing habits of U.S. based accounting firms. The resulting insights give a clear view of how accountants spend their marketing dollars and what strategies work best in helping them grow their firm.

Key findings include:

• A substantial portion of accounting firms' marketing resources are allocated to online marketing.
• Aside from word-of-mouth, accounting firms rely primarily on online methods, including websites (74%) and social media (49%), to reach current and prospective clients.
• The majority of respondents are looking to change online marketing providers within the next year