Achieving Online Accounting Marketing Success
Q&A WITH KEVIN A. CARTER, Carter Advisory Group, Inc
A: I had a website that I wasn't happy with and had come to despise all alleged web designers. Then I saw a colleague's website that was done by CPA Site Solutions and I thought, "now, this sounds like a company who specializes in accounting," - and I was hooked.
A: I consider my firm a small boutique of services and wanted my website to project that image, and it's right on point. When you go to my site it has the "WOW" factor; it reflects my enthusiasm.
A: As far as I'm concerned, CPA Site Solutions doesn't have any competitors, and I've done a lot of research. I was with a billion-dollar accounting firm that had a department dedicated to their website, but I think that what CPA Site Solutions provides for small and mid-size firms is awesome. I recommend you to colleagues all the time.
A: You're a one stop shop. You have client newsletters, templates, and financial tools. I used to spend a lot of time providing clients with information, now I direct people to my website. I used to spend thousands of dollars a year for content my clients may or may not read. With your website, I have all of that and more at my fingertips, and it's included in the fee.
A: I believe that a person's character is more important than their reputation. It's through my character that I deliver exceptional client service, and CPA Site Solutions has done a great job developing and showing the character of my business.