Text Messages
Benefits
- Easy for clients to confirm appointments at their convenience
- Responses in under 5 minutes
- Higher open rates
Drawbacks
- Limited amount of content
Best used for
- Confirmations and reminders
- Filling last minute appointments
- Urgent matters
Benefits
- Room for more content and branding
- Ability to link to your website's appointment request forms
Drawbacks
- Lower open rates
- Easy to get lost in the mix
- May not be read right away
Best used for
- General marketing and updates
- Follow-up outreach
- Quick check-ins
Direct Mail
Benefits
- Less common, stands out
- Personalized
- Staying power - patients can hang on fridge or leave on counter
Drawbacks
- Cost
- Difficult to track engagement
- Longer period of time from sent to received
Best used for
- Personal outreach for top clients
- Announcements
- Holiday cards
- Sensitive materials
Social Media
Benefits
- Wealth of data
- Ability to showcase reviews
- Create a community
- Build trust and transparency
Drawbacks
- Requires frequent attention
- Must be well-versed in technology
- Time-consuming
Best used for
- Responding to reviews
- Engaging with followers to establish expertise
- Learning about clients via polls and surveys
