Enhance Your Accounting Firm's Social Media Presence
Top 5 actionable items to implement today
1. SHARE VALUABLE CONTENT
Post on Facebook 1 to 3 times a week and tweet once or twice a day. Balance original content and sharing newsworthy articles from other sources
2. POST POLLS & ASK QUESTIONS
Ask questions like "what time of day is best for you to talk?" or "do you prefer paperless systems?" to learn more about your audience and stay engaged.
3. ENHANCE YOUR PROFILE
Complete your profiles and ensure all data matches your website and online directories, and use photos that are consistent with your firm's branding.
4. RESPOND TO EVERYONE
Regardless if it's postive or negative, show visitors that you're actively monitoring your online profile by responding, liking and engaging with their feedback.
5. SEARCH HASHTAGS FOR NEW POST IDEAS
Search hastags like #accountingFAQs or #CPA to see what people are asking online, and then write an educational blog article or post to address these questions.
