15 Social Media Posts for Your Accounting Firm in Q1

Accountants know that numbers don't lie. So, here are two numbers that underscore why social media matters to accounting firms to expand the reach of traditional word-of-mouth advertising and increase referrals and website traffic:

• Facebook alone has over 2 billion active users (Statista), who share posts and recommendations with friends every day.
• Unsurprisingly, 73% of businesses ranked "increased acquisition of new customers" as their top dividend for social in 2021. (Hootsuite).

Said more simply: Where many accountants do not see social media as a worthwhile investment, social media is a major word-of-mouth referral platform that delivers results.