It has become more difficult to attract and retain clients. Competition has increased, more tax software exists, and accountant marketing is more popular.
Find out how CPA Site Solutions helps you stand out online and request a free demo with an Internet Marketing Advisor today.
You want your firm to appear the exact moment when prospective clients search the Internet for services that you offer. Not only does a strong, professional online presence provide a lasting first impression, but it allows you to be accessible 24/7, providing educational and relevant information to current and potential clients.
The way your accounting firm can ensure maximum online visibility to be seen by new clients is through the right combination of a professional website, search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising solutions.
Marketing for accountants is complex and time consuming, yet necessary for your firm's success. Start growing your firm today!
When someone does a Google search for services that you offer, if your website isn't within the first 5 results listed, chances are you're not being seen by potential new clients. SEO is the cure for getting higher rankings on search results to make sure your website is seen by new clients.
Today, people no longer ask for recommendations face-to-face. They turn to social media, where they can broadcast a question and get answers from their trusted network immediately online. Social media is a great way to educate and engage with clients while building your referral base.
Don't waste money on ineffective advertising. Google AdWords allows you to target the exact clients you want to ensure effective use of your marketing budget while reaching the right people at the right time.
Finding new clients can be hard, and it takes time. Plus, when it comes to accountant and CPA practice marketing, it's not about how much traffic comes to your website, but rather how much qualified traffic arrives.
CPA Site Solutions provides the tools that you need to grow your practice, while saving you time and money. Our website solutions help you communicate your expertise and set a lasting, strong first impression. Plus, they include educational content and interactive features and tools that helps build trust and rapport among prospective clients.
Every CPA Site Solutions website comes with online tools designed to help boost client satisfaction and retention. Our secure firm portal provides a safe, convenient way to exchange documents online with clients, while customer satisfaction surveys and email marketing help you engage and stay connected with current and prospective clients year round.
Referrals are always one of the best ways to get new clients. Although today, most referrals come from online recommendations rather than face-to-face interactions. When someone recommends your accounting firm, it's likely that the prospective client will still look you up online before reaching out to your practice. By having a strong online presence, professional website with educational content, and an engaging social media page, you can convey a strong and trustworthy first impression online.
Social media platforms like Facebook and LinkedIn provide amazing new accounting firm marketing opportunities. When used effectively, social media can help you interact with prospects and clients, offer tips and advice, link to relevant content, and drive more traffic to your website. By sharing helpful articles and tips on social media, you can position yourself as an expert in the field and increase referrals.
While social media can be effective, it's also time consuming. That's why CPA Site Solutions will manage your entire social media presence and publish engaging, relevant posts on your behalf throughout the month.
While most accountants acquire new clients during tax season, it's important to acquire revenue year-round. The key to increasing revenue for seasonal businesses like accounting firms should not depend solely on the acquisition of new tax clients, but cross selling and up-selling off-season services to existing clients. Your CPA Site Solutions accounting marketing suite will help you do just that by providing free reports, interactive financial calculators, a monthly email newsletter and much more. These free tools are designed to help you show wealth management clients and small business owner's new ways that you can save them money and boost their profitability.
Search marketing consists of SEO and PPC advertising. These channels are beneficial for accounting firms because they can drive large amounts of quality traffic to your website - if you know how to use them. CPA Site Solutions helps you be found by new clients searching for your services online.
Paid ads, also known as pay-per-click or PPC, are a highly targeted form of outreach that position your firm as a solution when prospective clients search for services you offer. Unlike traditional advertising, which charges for potential reach, with PPC you only pay when a prospect comes to your website via an online ad.
Google AdWords is the gold standard for online search engine advertising and our team of experts are certified Premiere Google Partners, which means they're among the best in the industry. They're also dedicated solely to creating the right strategy to meet your firm's needs. By working with our team, your ads can be live on the country's premier search engine within a matter of days, garnering thousands of impressions per month and delivering qualified visitors to your website.
Your online marketing suite includes the ability to modify and add as much unique content to your website as you want. Unique, optimized content is a key component in determining the authority of your site and improving your rankings on search engine results pages. While content is important, SEO also requires optimization of metadata, which allows search engines to understand your website and rank it accordingly. Finally, a solid SEO strategy helps you build a strong presence outside of your website on third party directories like Yelp and Google My Business.
Our team of experts have nearly two decades of experience and know what it takes to optimize websites specifically for accounting SEO. With our expertise, you can be sure that your content is optimized correctly for frequently searched queries for the services that matter the most to you. Our team takes the time to learn what makes your business unique to create a strategy that supports your marketing goals, ultimately helping you find the clients you want.
Your firm's active presence on social media is vital to creating trust among your clients, but can also be very time consuming to maintain. That's why CPA Site Solutions offers three packages that do the heavy lifting for you. Our services include creating and posting engaging content to Facebook and Twitter that will attract people to your website. Learn more about the available packages to find the right fit for your firm.