A blog provides a way to speak directly, openly, and honestly with your clients. It helps give your firm a personality, and makes it easy for prospective clients to relate to you. They get to know you... and they trust you even before meeting you in person.
Prospective clients need a certain level of trust before they're comfortable picking up the phone to schedule that initial meeting.
A blog gives your site and firm a personality. It makes your firm unique and stand out among other accounting firms in the area. That's helpful when competing with other firms to hire talented staff members. It helps your firm win new clients, too.
Search engines love unique and recently updated content on websites. You improve your site's relevance and authority rank when you consistently add new content to your site.
This means your site ranks toward to top of the search engines when business owners search for an accountant in your area. Which means your website gets more visitors who are looking for accounting services. That means you get more calls, appointments, andclients from your website.
Your blog comes with an RSS feed. This allows clients and prospective clients to keep up-to-date with your posts.
It's just one more way to connect with clients and keep the connection fresh.
